Celeritive Technologies, Inc.



LCR Sales Associates Inc. to Sell VoluMill
in upstate New York, Pennsylvania and Ontario Canada

CAVE CREEK, AZ, Jul 15, 2010 - Celeritive Technologies, Inc. announces the appointment of LCR Sales Associates Inc., of Victor, New York, as a manufacturer’s representative for the ultra-high-performance toolpath engine VoluMill™ in upstate New York, Pennsylvania and Ontario Canada.

VoluMill is a revolutionary, low-cost software program that is transforming American manufacturing by significantly increasing production machine capacity utilization while significantly reducing tooling, power consumption, waste and coolant costs. Manufacturers using VoluMill technology are realizing substantial savings in direct and indirect costs, which is allowing them to compete successfully on a global basis for the first time in the 21st Century.

LCR Sales, with annual revenues of more than $2 million, services 12 industrial goods distributors who supply cutting tools, coolants and other necessities to hundreds of local manufacturers.

Lawrence Lynott, vice president of Sales for Celeritive, says LCR Sales was selected to represent VoluMill “because of the company’s manufacturing expertise, high technical knowledge and reputation for providing its customers with leading-edge products and services.”

Lou Rossetti, owner and president of LCR Sales since 2005, says he decided to add VoluMill to the company’s product line because, “VoluMill is an innovative, affordable software program that is the type of solution I look for…I’m always looking for the opportunity to offer my customers products that improve their competitiveness.”

Celeritive Technologies, Inc. was founded to develop and market advancedproductivity-improving CAD/CAM technologies. VoluMill™ is an ultra-high-performance, plug-in toolpath engine that significantly increases machining productivity and tool life. VoluMill is a low-cost CAM-neutral, easy-to-use toolpath engine for all rough milling operations.

About Celeritive Technologies, Inc.

Celeritive, a leading developer of advanced technologies that enable maximum productivity from existing machining hardware, is the creator of VoluMill™, the patent-pending toolpath engine that integrates with the industry's leading CAM systems, including GibbsCAM® and Mastercam®. Located in Cave Creek, Arizona, Celeritive Technologies was founded by leaders in the manufacturing industry, including machinists, developers, and executives.

For more information, contact Lou Rossetti at 585-797-3168 or lcrsales@rochester.rr.com, or visit the VoluMill web site at www.volumill.com.

VoluMill and VoluMill Interactive are trademarks of Celeritive Technologies, Inc.